Search Results

Filter
  • 1-6 of  6 results for ""Chintagunta, Pradeep""
Item request has been placed! ×
Item request cannot be made. ×
loading  Processing Request
Academic Journal

Investigating Purchase Timing Behavior in Two Related Product Categories.

  • Source: Journal of Marketing Research (JMR). Feb1998, Vol. 35 Issue 1, p43-53. 11p. 6 Charts, 2 Graphs.

Record details

×
Academic Journal

Do Household Scanner Data Provide Representative Inferences from Brand Choices: A Comparison With Store Data.

  • Source: Journal of Marketing Research (JMR). Nov96, Vol. 33 Issue 4, p383-398. 16p. 1 Diagram, 10 Charts.

Record details

×
Academic Journal

Temporal Differences in the Role of Marketing Communication in New Product Categories.

  • Source: Journal of Marketing Research (JMR). Aug2005, Vol. 42 Issue 3, p278-290. 13p. 7 Charts, 2 Graphs.

Record details

×
Academic Journal

Understanding Store-Brand Purchase Behavior Across Categories.

  • Source: Marketing Science. Winter2006, Vol. 25 Issue 1, p75-90. 16p. 8 Charts, 2 Graphs.

Record details

×
  • 1-6 of  6 results for ""Chintagunta, Pradeep""