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  • 1-6 of  6 results for ""Chintagunta, Pradeep""

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Academic Journal

An Empirical Test of Warranty Theories in the U.S. Computer Server and Automobile Markets.

  • Source: Journal of Marketing. Mar2011, Vol. 75 Issue 2, p75-92. 18p. 13 Charts.

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Academic Journal

Estimating a Stockkeeping-Unit-Level Brand Choice Model That Combines Household Panel Data and Store Data.

  • Source: Journal of Marketing Research (JMR). Aug2005, Vol. 42 Issue 3, p368-379. 12p. 5 Charts.

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Academic Journal

Investigating Purchase Timing Behavior in Two Related Product Categories.

  • Source: Journal of Marketing Research (JMR). Feb1998, Vol. 35 Issue 1, p43-53. 11p. 6 Charts, 2 Graphs.

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Academic Journal

Do Household Scanner Data Provide Representative Inferences from Brand Choices: A Comparison With Store Data.

  • Source: Journal of Marketing Research (JMR). Nov96, Vol. 33 Issue 4, p383-398. 16p. 1 Diagram, 10 Charts.

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Academic Journal

Temporal Differences in the Role of Marketing Communication in New Product Categories.

  • Source: Journal of Marketing Research (JMR). Aug2005, Vol. 42 Issue 3, p278-290. 13p. 7 Charts, 2 Graphs.

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Academic Journal

Understanding Store-Brand Purchase Behavior Across Categories.

  • Source: Marketing Science. Winter2006, Vol. 25 Issue 1, p75-90. 16p. 8 Charts, 2 Graphs.

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  • 1-6 of  6 results for ""Chintagunta, Pradeep""