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Academic Journal

Effects of Payment on User Engagement in Online Courses.

  • Source: Journal of Marketing Research (JMR). Feb2022, Vol. 59 Issue 1, p11-34. 24p. 9 Charts, 11 Graphs.

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Academic Journal

Do Marketers Matter for Entrepreneurs? Evidence from a Field Experiment in Uganda.

  • Source: Journal of Marketing. May2021, Vol. 85 Issue 3, p78-96. 19p. 1 Diagram, 4 Charts, 3 Graphs.

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Academic Journal

Social Media, Influencers, and Adoption of an Eco-Friendly Product: Field Experiment Evidence from Rural China.

  • Source: Journal of Marketing. May2021, Vol. 85 Issue 3, p10-27. 18p. 1 Diagram, 6 Charts, 1 Graph.

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Academic Journal

Capital Market Returns to New Product Development Success: Informational Effects on Product Market Advertising.

  • Source: Journal of Marketing Research (JMR). Feb2019, Vol. 56 Issue 1, p37-56. 20p. 1 Diagram, 10 Charts.

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Academic Journal

Retail store formats, competition and shopper behavior: A Systematic review.

  • Source: Journal of Retailing. Mar2022, Vol. 98 Issue 1, p71-91. 21p.

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Academic Journal

Mapping Consumers' Context-Dependent Consumption Preferences: A Multidimensional Unfolding Approach.

  • Source: Journal of Consumer Research. Aug2022, Vol. 49 Issue 2, p202-228. 27p. 2 Color Photographs, 6 Diagrams, 11 Charts.

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Academic Journal

Geography as branding: Descriptive evidence from Taobao.

  • Source: Quantitative Marketing & Economics. Mar2021, Vol. 19 Issue 1, p53-92. 40p.

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Academic Journal

Comments on "Counterfactual Inference for Consumer Choice Across Many Product Categories".

  • Source: Quantitative Marketing & Economics. Dec2021, Vol. 19 Issue 3/4, p411-415. 5p.

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Academic Journal

Price Transparency and Retail Prices: Evidence from Fuel Price Signs in the Italian Highway System.

  • Source: Journal of Marketing Research (JMR). Jun2016, Vol. 53 Issue 3, p407-423. 17p. 1 Color Photograph, 7 Charts, 5 Graphs.

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Academic Journal

It's About Time: A Call for More Longitudinal Consumer Research Insights.

  • Source: Journal of the Association for Consumer Research. Jul2020, Vol. 5 Issue 3, p240-247. 8p.

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  • 1-10 of  280 results for ""Chintagunta, Pradeep""