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The New Marketing Myopia.

  • Source: INSEAD Working Papers Collection. 2009, Issue 8, preceding p2-29. 30p.

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Marketing Strategy Formulation.

  • Source: Harvard Business School Cases. Jul1989, p1. 21p.

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IDS Financial Services.

  • Source: Harvard Business School Cases. Dec1987, p1. 20p.

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The conscience economy: how a mass movement for good is great for business.

  • Source: Consumption, Markets & Culture. Aug2016, Vol. 19 Issue 4, p389-393. 5p.

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Procter & Gamble Co.: Lenor Refill Package.

  • Source: Harvard Business School Cases. Sep1991, p1. 18p.

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Black & Decker Corp.: Household Products Group, Brand Transition.

  • Source: Harvard Business School Cases. Oct1987, p1. 14p.

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NGOs Engaging With Business: A World of Difference and a Difference to the World.

  • Source: Journal of the Academy of Marketing Science. Fall2001, Vol. 29 Issue 4, p418-419. 2p.

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  • 1-7 of  7 results for ""Drumwright, Minette E.""