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The New Marketing Myopia.

Authors : Smith, N. Craig ; Drumwright, Minette E.¹ ; Gentile, Mary C.

Source: INSEAD Working Papers Collection. 2009, Issue 8, preceding p2-29. 30p.

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NGOs Engaging With Business: A World of Difference and a Difference to the World.

Authors : Stafford, Edwin R.; Hartman, Cathy L.

Source: Journal of the Academy of Marketing Science. Fall2001, Vol. 29 Issue 4, p418-419. 2p.

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