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The New Marketing Myopia.

Authors : Smith, N. Craig ; Drumwright, Minette E.¹ ; Gentile, Mary C.

Source: INSEAD Working Papers Collection. 2009, Issue 8, preceding p2-29. 30p.

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Marketing Strategy Formulation.

Authors : Drumwright, Minette E.; Kosnik, Thomas J.

Source: Harvard Business School Cases. Jul1989, p1. 21p.

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IDS Financial Services.

Authors : Drumwright, Minette E.; Bonoma, Thomas V.

Source: Harvard Business School Cases. Dec1987, p1. 20p.

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The conscience economy: how a mass movement for good is great for business.

Authors : Drumwright, Minette E.¹

Source: Consumption, Markets & Culture. Aug2016, Vol. 19 Issue 4, p389-393. 5p.

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Procter & Gamble Co.: Lenor Refill Package.

Authors : Quelch, John A.; Yao, Julie; Drumwright, Minette E.

Source: Harvard Business School Cases. Sep1991, p1. 18p.

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Black & Decker Corp.: Household Products Group, Brand Transition.

Authors : Bates, Cynthia A.; Quelch, John A.; Drumwright, Minette E.

Source: Harvard Business School Cases. Oct1987, p1. 14p.

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