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Augmented reality and nonprofit marketing during the COVID‐19 pandemic: AR factors that influence community participation and willingness to contribute to causes.

Authors : Yoo, Seung‐Chul¹ (AUTHOR) ; Drumwright, Minette E.² (AUTHOR); Piscarac, Diana¹ (AUTHOR)

Source: Nonprofit Management & Leadership. Mar2023, p1. 26p. 3 Illustrations, 7 Charts.

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Virtual shopping and unconscious persuasion: The priming effects of avatar age and consumers’ age discrimination on purchasing and prosocial behaviors.

Authors : Yoo, Seung-Chul; Peña, Jorge F.; Drumwright, Minette E.

Source: Computers in Human Behavior (COMPUT HUM BEHAV), Jul2015; 48: 62-71. (10p)

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The Effect of Corporate Social Responsibility on Customer Donations to Corporate-Supported Nonprofits.

Authors : Lichtenstein, Donald R.¹ ; Drumwright, Minette E.² ; Braig, Bridgette M.

Source: Journal of Marketing. Oct2004, Vol. 68 Issue 4, p16-32. 17p. 1 Black and White Photograph, 2 Diagrams, 4 Charts.

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THE CURRENT STATE OF ADVERTISING ETHICS.

Authors : Drumwright, Minette E.¹; Murphy, Patrick E.²

Source: Journal of Advertising. Spring2009, Vol. 38 Issue 1, p83-107. 25p. 1 Chart.

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HOW ADVERTISING PRACTITIONERS VIEW ETHICS.

Authors : Drumwright, Minette E.¹; Murphy, Patrick E.^2,3

Source: Journal of Advertising. Summer2004, Vol. 33 Issue 2, p7-24. 18p. 2 Charts.

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Company Advertising With a Social Dimension: The Role of Noneconomic criteria.

Authors : Drumwright, Minette E.¹

Source: Journal of Marketing. Oct96, Vol. 60 Issue 4, p71-87. 17p. 1 Diagram, 4 Charts.

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Networks of complicity: social networks and sex harassment.

Authors : Cunningham, Peggy¹ ; Drumwright, Minette E.² ; Foster, Kenneth William¹

Source: Equality, Diversity & Inclusion. 2021, Vol. 40 Issue 4, p392-409. 18p.

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Failures of Information in Health Care Marketing.

Authors : Drumwright, Minette E.¹ (AUTHOR); Kane, Nancy M.² (AUTHOR)

Source: Advances in Consumer Research. 1988, Vol. 15 Issue 1, p249-255. 7p. 1 Diagram, 2 Charts.

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The New Marketing Myopia.

Authors : Smith, N. Craig ; Drumwright, Minette E.¹ ; Gentile, Mary C.

Source: INSEAD Working Papers Collection. 2009, Issue 8, preceding p2-29. 30p.

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The New Marketing Myopia.

Authors : Smith, N. Craig ; Drumwright, Minette E.¹ ; Gentile, Mary C.^2,3

Source: Journal of Public Policy & Marketing. Spring2010, Vol. 29 Issue 1, p4-11. 8p.

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