Item request has been placed!

Item request cannot be made.

Processing Request

Search Results

Display Settings

Results per page: 10

Your Filters

Filter by : Author

Item request has been placed!

Item request cannot be made.

Processing Request

Augmented reality and nonprofit marketing during the COVID‐19 pandemic: AR factors that influence community participation and willingness to contribute to causes.

Authors : Yoo, Seung‐Chul¹ (AUTHOR) ; Drumwright, Minette E.² (AUTHOR); Piscarac, Diana¹ (AUTHOR)

Source: Nonprofit Management & Leadership. Mar2023, p1. 26p. 3 Illustrations, 7 Charts.

Read More Add to Saved list

Academic Journal

Engaging consumers and building relationships in social media: How social relatedness influences intrinsic vs. extrinsic consumer motivation.

Authors : Kim, Eunice; ¹Drumwright, Minette²

Source: Computers in Human Behavior (COMPUT HUM BEHAV), Oct2016; 63: 970-979. (10p)

Read More Add to Saved list

Academic Journal

Virtual shopping and unconscious persuasion: The priming effects of avatar age and consumers’ age discrimination on purchasing and prosocial behaviors.

Authors : Yoo, Seung-Chul; Peña, Jorge F.; Drumwright, Minette E.

Source: Computers in Human Behavior (COMPUT HUM BEHAV), Jul2015; 48: 62-71. (10p)

Read More Add to Saved list

Hypocrisy Induction in Advertising.

Authors : Kim, WooJin¹ (AUTHOR); Ryoo, Yuhosua² (AUTHOR); Drumwright, Minette³ (AUTHOR)

Source: Journal of Advertising. Mar2022, p1-20. 20p. 5 Illustrations.

Read Online Read More Add to Saved list

The Effect of Corporate Social Responsibility on Customer Donations to Corporate-Supported Nonprofits.

Authors : Lichtenstein, Donald R.¹ ; Drumwright, Minette E.² ; Braig, Bridgette M.

Source: Journal of Marketing. Oct2004, Vol. 68 Issue 4, p16-32. 17p. 1 Black and White Photograph, 2 Diagrams, 4 Charts.

Read Online Read More Add to Saved list

THE CURRENT STATE OF ADVERTISING ETHICS.

Authors : Drumwright, Minette E.¹; Murphy, Patrick E.²

Source: Journal of Advertising. Spring2009, Vol. 38 Issue 1, p83-107. 25p. 1 Chart.

Read Online Read More Add to Saved list

HOW ADVERTISING PRACTITIONERS VIEW ETHICS.

Authors : Drumwright, Minette E.¹; Murphy, Patrick E.^2,3

Source: Journal of Advertising. Summer2004, Vol. 33 Issue 2, p7-24. 18p. 2 Charts.

Read Online Read More Add to Saved list

Nonprofit fundraising with virtual reality.

Authors : Yoo, Seung‐Chul¹ ; Drumwright, Minette²

Source: Nonprofit Management & Leadership. Fall2018, Vol. 29 Issue 1, p11-27. 17p.

Read Online Read More Add to Saved list

Company Advertising With a Social Dimension: The Role of Noneconomic criteria.

Authors : Drumwright, Minette E.¹

Source: Journal of Marketing. Oct96, Vol. 60 Issue 4, p71-87. 17p. 1 Diagram, 4 Charts.

Read Online Read More Add to Saved list

Networks of complicity: social networks and sex harassment.

Authors : Cunningham, Peggy¹ ; Drumwright, Minette E.² ; Foster, Kenneth William¹

Source: Equality, Diversity & Inclusion. 2021, Vol. 40 Issue 4, p392-409. 18p.

Read More Add to Saved list