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Augmented reality and nonprofit marketing during the COVID‐19 pandemic: AR factors that influence community participation and willingness to contribute to causes.

• Authors : Yoo, Seung‐Chul¹ (AUTHOR) ; Drumwright, Minette E.² (AUTHOR); Piscarac, Diana¹ (AUTHOR)

• Source: Nonprofit Management & Leadership. Mar2023, p1. 26p. 3 Illustrations, 7 Charts.

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CINAHL Complete

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CINAHL Complete

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Hypocrisy Induction in Advertising.

• Authors : Kim, WooJin¹ (AUTHOR); Ryoo, Yuhosua² (AUTHOR); Drumwright, Minette³ (AUTHOR)

• Source: Journal of Advertising. Jun/Jul2023, Vol. 52 Issue 3, p349-368. 20p. 3 Color Photographs, 3 Diagrams, 2 Graphs.

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Hypocrisy Induction in Advertising.

• Authors : Kim, WooJin¹ (AUTHOR); Ryoo, Yuhosua² (AUTHOR); Drumwright, Minette³ (AUTHOR)

• Source: Journal of Advertising. Mar2022, p1-20. 20p. 5 Illustrations.

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THE CURRENT STATE OF ADVERTISING ETHICS.

• Authors : Drumwright, Minette E.¹; Murphy, Patrick E.²

• Source: Journal of Advertising. Spring2009, Vol. 38 Issue 1, p83-107. 25p. 1 Chart.

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HOW ADVERTISING PRACTITIONERS VIEW ETHICS.

• Authors : Drumwright, Minette E.¹; Murphy, Patrick E.^2,3

• Source: Journal of Advertising. Summer2004, Vol. 33 Issue 2, p7-24. 18p. 2 Charts.

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The Effect of Corporate Social Responsibility on Customer Donations to Corporate-Supported Nonprofits.

• Authors : Lichtenstein, Donald R.¹ ; Drumwright, Minette E.² ; Braig, Bridgette M.

• Source: Journal of Marketing. Oct2004, Vol. 68 Issue 4, p16-32. 17p. 1 Black and White Photograph, 2 Diagrams, 4 Charts.

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Nonprofit fundraising with virtual reality.

• Authors : Yoo, Seung‐Chul¹ ; Drumwright, Minette²

• Source: Nonprofit Management & Leadership. Fall2018, Vol. 29 Issue 1, p11-27. 17p.

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Company Advertising With a Social Dimension: The Role of Noneconomic criteria.

• Authors : Drumwright, Minette E.¹

• Source: Journal of Marketing. Oct96, Vol. 60 Issue 4, p71-87. 17p. 1 Diagram, 4 Charts.

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Networks of complicity: social networks and sex harassment.

• Authors : Cunningham, Peggy¹ ; Drumwright, Minette E.² ; Foster, Kenneth William¹

• Source: Equality, Diversity & Inclusion. 2021, Vol. 40 Issue 4, p392-409. 18p.

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Advertisers' Ethical Dilemmas in Emerging Markets.

• Authors : Drumwright, Minette¹; Smith, N. Craig

• Source: INSEAD Knowledge Publications. 5/1/2016, p1-4. 4p. 1 Color Photograph.

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Behavioral Ethics and Teaching Ethical Decision Making.

• Authors : Drumwright, Minette¹ ; Prentice, Robert² ; Biasucci, Cara³

• Source: Decision Sciences Journal of Innovative Education. Jul2015, Vol. 13 Issue 3, p431-458. 28p.

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Native Advertising: Is Deception an Asset or a Liability?

• Authors : (Karen) Han, Jiyoon¹ ; Drumwright, Minette²; Goo, Wongun³

• Source: Journal of Media Ethics. Jul-Sep2018, Vol. 33 Issue 3, p102-119. 18p. 2 Color Photographs, 1 Diagram.

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The New Marketing Myopia.

• Authors : Smith, N. Craig ; Drumwright, Minette E.¹ ; Gentile, Mary C.

• Source: INSEAD Working Papers Collection. 2009, Issue 8, preceding p2-29. 30p.

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Failures of Information in Health Care Marketing.

• Authors : Drumwright, Minette E.¹ (AUTHOR); Kane, Nancy M.² (AUTHOR)

• Source: Advances in Consumer Research. 1988, Vol. 15 Issue 1, p249-255. 7p. 1 Diagram, 2 Charts.

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The New Marketing Myopia.

• Authors : Smith, N. Craig ; Drumwright, Minette E.¹ ; Gentile, Mary C.^2,3

• Source: Journal of Public Policy & Marketing. Spring2010, Vol. 29 Issue 1, p4-11. 8p.

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A Demonstration of Anomalies in Evaluations of Bundling.

• Authors : Drumwright, Minette E.¹

• Source: Marketing Letters. Oct92, Vol. 3 Issue 4, p311-321. 11p. 5 Charts.

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SYNCHROMARKETING: A NEW CONCEPT FOR HOSPITAL ADMINISTRATORS.

• Authors : Drumwright, Minette E.¹; Vernon, Ivan R.²

• Source: Journal of Health Care Marketing. Spring84, Vol. 4 Issue 2, p45-50. 6p.

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Habitus, doxa, and ethics: insights from advertising in emerging markets in the Middle East and North Africa.

• Authors : Drumwright, Minette E.¹; Kamal, Sara²

• Source: Consumption, Markets & Culture. Apr2016, Vol. 19 Issue 2, p172-205. 34p.

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Marketing Strategy Formulation.

• Authors : Drumwright, Minette E.; Kosnik, Thomas J.

• Source: Harvard Business School Cases. Jul1989, p1. 21p.

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IDS Financial Services.

• Authors : Drumwright, Minette E.; Bonoma, Thomas V.

• Source: Harvard Business School Cases. Dec1987, p1. 20p.

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HOW ADVERTISING WORKS EMBEDDED IN NEW MEDIA: CONSUMER MEDIA EXPERIENCE MODEL.

• Authors : Yim, Mark Yi-Cheon¹ ; Drumwright, Minette E.²; Cicchirillo, Vincent J.²

• Source: AMA Summer Academic Conference Proceedings. 2012, Vol. 23, p92-93. 2p.

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ADVERTISING ETHICS IN THE MIDDLE EAST: AN EXAMINATION OF PRACTITIONER PERSPECTIVES.

• Authors : Kamal, Sara¹ ; Drumwright, Minette E.²

• Source: AMA Marketing & Public Policy Academic Conference Proceedings. 2012, Vol. 22, p74-75. 2p.

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PREFACE.

• Authors : Drumwright, Minette E.¹; Henderson, Geraldine R.²; Williams, Jerome D.²

• Source: AMA Marketing & Public Policy Academic Conference Proceedings. 2012, Vol. 22, preceding p1-1. 2p.

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