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Advertisers' Ethical Dilemmas in Emerging Markets.

Authors : Drumwright, Minette¹; Smith, N. Craig

Source: INSEAD Knowledge Publications. 5/1/2016, p1-4. 4p. 1 Color Photograph.

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The New Marketing Myopia.

Authors : Smith, N. Craig ; Drumwright, Minette E.¹ ; Gentile, Mary C.

Source: INSEAD Working Papers Collection. 2009, Issue 8, preceding p2-29. 30p.

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The conscience economy: how a mass movement for good is great for business.

Authors : Drumwright, Minette E.¹

Source: Consumption, Markets & Culture. Aug2016, Vol. 19 Issue 4, p389-393. 5p.

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