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Academic Journal

Education and Marketing: Decision Making, Spending, and Consumption.

Authors : Grewal, Rajdeep¹ (AUTHOR) ; Meyer, Robert² (AUTHOR) ; Mittal, Vikas³ (AUTHOR)

Source: Journal of Marketing Research (JMR). Feb2022, Vol. 59 Issue 1, p1-10. 10p. 2 Charts.

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Academic Journal

Marketing Insights from Multimedia Data: Text, Image, Audio, and Video.

Authors : Grewal, Rajdeep¹ (AUTHOR) ; Gupta, Sachin² (AUTHOR) ; Hamilton, Rebecca³ (AUTHOR)

Source: Journal of Marketing Research (JMR). Dec2021, Vol. 58 Issue 6, p1025-1033. 9p. 1 Chart.

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Academic Journal

Organizational Herding in Advertising Spending Disclosures: Evidence and Mechanisms.

Authors : Shi, Huanhuan (AUTHOR) ; Grewal, Rajdeep (AUTHOR); Sridhar, Hari (AUTHOR)

Source: Journal of Marketing Research (JMR). Jun2021, Vol. 58 Issue 3, p515-538. 24p. 1 Diagram, 9 Charts, 2 Graphs.

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Academic Journal

Commentary: Toward Formalizing Social Influence Structures in Business-to-Business Customer Journeys.

Authors : Grewal, Rajdeep (AUTHOR) ; Sridhar, Shrihari (AUTHOR)

Source: Journal of Marketing. Jan2021, Vol. 85 Issue 1, p98-102. 5p. 1 Graph.

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Academic Journal

The Journal of Marketing Research Today: Spanning the Domains of Marketing Scholarship.

Authors : Grewal, Rajdeep¹ (AUTHOR) ; Gupta, Sachin² (AUTHOR) ; Hamilton, Rebecca³ (AUTHOR)

Source: Journal of Marketing Research (JMR). Dec2020, Vol. 57 Issue 6, p985-998. 14p. 10 Charts.

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Academic Journal

Strategic Manipulation of University Rankings, the Prestige Effect, and Student University Choice.

Authors : Dearden, James A.¹ (AUTHOR) ; Grewal, Rajdeep² (AUTHOR) ; Lilien, Gary L.³ (AUTHOR)

Source: Journal of Marketing Research (JMR). Aug2019, Vol. 56 Issue 4, p691-707. 17p.

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Academic Journal

Marketing Channel Management by Multinational Corporations in Foreign Markets.

Authors : Grewal, Rajdeep (AUTHOR) ; Saini, Amit (AUTHOR) ; Kumar, Alok (AUTHOR)

Source: Journal of Marketing. Jul2018, Vol. 82 Issue 4, p49-69. 21p. 6 Charts.

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Academic Journal

Journal of Marketing Research: Looking Forward.

Authors : GREWAL, RAJDEEP (AUTHOR)

Source: Journal of Marketing Research (JMR). Feb2017, Vol. 54 Issue 1, p1-4. 4p. 1 Chart.

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Academic Journal

Analyst Earning Forecasts and Advertising and R&D Budgets: Role of Agency Theoretic Monitoring and Bonding Costs.

Authors : CHAKRAVARTY, ANINDITA¹ ; GREWAL, RAJDEEP²

Source: Journal of Marketing Research (JMR). Aug2016, Vol. 53 Issue 4, p580-596. 17p. 5 Charts.

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Academic Journal

Supplier-Selected Referrals.

Authors : Hada, Mahima¹ ; Grewal, Rajdeep² ; Lilien, Gary L.³

Source: Journal of Marketing. Mar2014, Vol. 78 Issue 2, p34-51. 18p.

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