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A Manuscript's Journey Through Peer Review: Insights from Almost 3,000 Editorial Decisions at the Journal of Marketing Research.

• Authors : Gupta, Sachin¹ (AUTHOR) ; Danaher, Peter² (AUTHOR) ; Mittal, Vikas³ (AUTHOR)

• Source: Journal of Marketing Research (JMR). Oct2023, Vol. 60 Issue 5, p835-846. 12p. 2 Diagrams, 9 Charts, 3 Graphs.

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IT security is more or less sorted, OT is the next frontier: Sachin Gupta, Nayara Energy's new CISO.

• Source: FRPT- Software Snapshot. 10/28/2022, p20-21. 2p.

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Marketing Insights from Multimedia Data: Text, Image, Audio, and Video.

• Authors : Grewal, Rajdeep¹ (AUTHOR) ; Gupta, Sachin² (AUTHOR) ; Hamilton, Rebecca³ (AUTHOR)

• Source: Journal of Marketing Research (JMR). Dec2021, Vol. 58 Issue 6, p1025-1033. 9p. 1 Chart.

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Managing Members, Donors, and Member-Donors for Effective Nonprofit Fundraising.

• Authors : Kim, Sungjin (AUTHOR) ; Gupta, Sachin (AUTHOR); Lee, Clarence (AUTHOR)

• Source: Journal of Marketing. May2021, Vol. 85 Issue 3, p220-239. 20p. 3 Charts, 8 Graphs.

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The Journal of Marketing Research Today: Spanning the Domains of Marketing Scholarship.

• Authors : Grewal, Rajdeep¹ (AUTHOR) ; Gupta, Sachin² (AUTHOR) ; Hamilton, Rebecca³ (AUTHOR)

• Source: Journal of Marketing Research (JMR). Dec2020, Vol. 57 Issue 6, p985-998. 14p. 10 Charts.

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Investigation of Diabetes Care in Elder Individuals Using Artificial Intelligence.

• Authors : Vyas, Sonali¹ (AUTHOR); Gupta, Sachin² (AUTHOR); Tarar, Sandhya³ (AUTHOR)

• Source: Journal of Food Quality. 8/2/2022, p1-7. 7p.

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ICA India Chapter Launch.

• Source: Accountancy Plus. Mar2019, p56-56. 1/2p.

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Pimco's Gupta Goes With Gut on FX as 'Rich' Dollar Defies Models.

• Authors : Greifeld, Katherine (AUTHOR)

• Source: Bloomberg.com. 2/14/2019, pN.PAG-N.PAG. 1p.

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Spillover Effects of Mission Activities on Revenues in Nonprofit Health Care: The Case of Aravind Eye Hospitals, India.

• Authors : Gupta, Sachin (AUTHOR) ; Palsule-Desai, Omkar D. (AUTHOR); Gnanasekaran, C. (AUTHOR)

• Source: Journal of Marketing Research (JMR). Dec2018, Vol. 55 Issue 6, p884-899. 16p. 1 Color Photograph, 1 Diagram, 6 Charts, 3 Graphs.

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The Emerging Role of Implementing Machine Learning in Food Recommendation for Chronic Kidney Diseases Using Correlation Analysis.

• Authors : Gupta, Sachin¹ (AUTHOR); Garg, Neeraj² (AUTHOR); Sinha, Divyanshu³ (AUTHOR)

• Source: Journal of Food Quality. 5/29/2022, p1-10. 10p.

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Challenges and Opportunities for Start-up Innovation and Entrepreneurship as Tools Towards Knowledge-based Economy: A Study of Tribal Youth of the TSP Region of Southern Rajasthan of India.

• Authors : Gupta, Sachin¹ (AUTHOR); Satpathy, Biswajit² (AUTHOR); Baral, Sukanta Kumar³ (AUTHOR)

• Source: Small Enterprises Development, Management & Extension Journal (SEDME). Jun2022, Vol. 49 Issue 2, p169-180. 12p.

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The Recoverability of Segmentation Structure from Store-Level Aggregate Data.

• Authors : Bodapati, Anand V.¹ ; Gupta, Sachin²

• Source: Journal of Marketing Research (JMR). Aug2004, Vol. 41 Issue 3, p351-364. 14p. 7 Charts, 3 Graphs.

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Is 75% of the Sales Promotion Bump Due to Brand Switching? No, Only 33% Is.

• Authors : VAN HEERDE, HARALD J.¹; GUPTA, SACHIN²; WITTINK, DICK R.³

• Source: Journal of Marketing Research (JMR). Nov2003, Vol. 40 Issue 4, p481-491. 11p. 4 Charts.

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Change Management Theories: A Study on COMAIR, South Africa.

• Authors : Bose, Indranil¹ ; Gupta, Sachin²

• Source: Indian Journal of Industrial Relations. Jan2021, Vol. 56 Issue 3, p480-491. 12p.

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Using Market-Level Data to Understand Promotion Effects in a Nonlinear Model.

• Authors : Christen, Markus¹; Gupta, Sachin²; Porter, John C.³

• Source: Journal of Marketing Research (JMR). Aug1997, Vol. 34 Issue 3, p322-334. 13p. 7 Charts, 1 Graph.

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Do Household Scanner Data Provide Representative Inferences from Brand Choices: A Comparison With Store Data.

• Authors : Gupta, Sachin¹; Chintagunta, Pradeep²; Kaul, Anil³

• Source: Journal of Marketing Research (JMR). Nov96, Vol. 33 Issue 4, p383-398. 16p. 1 Diagram, 10 Charts.

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Data science, Cybersecurity and the Metaverse Future of Higher Education: With a fast-growing lucrative market, it is essential to reinvent the higher education of tomorrow to shape and future proof it with advancing technologies.

• Authors : Gupta, Sachin¹

• Source: Dataquest. 2022, Vol. 39 Issue 3, p102-104. 3p.

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The Insights on Marketing Initiatives Impacting the Bullwhip Effect: Sectoral Study.

• Authors : Gupta, Sachin¹ ; Saxena, Anurag²

• Source: International Journal of Business & Applied Sciences. 2020, Vol. 9 Issue 1, p22-30. 9p.

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The Marketer at the Privacy Table.

• Authors : GUPTA, SACHIN (AUTHOR); MOUTAFIS, PANOS (AUTHOR); SCHNEIDER, MATTHEW J. (AUTHOR)

• Source: Marketing News. Spring2023, Vol. 57 Issue 2, p12-13. 2p. 2 Color Photographs.

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Simulated Maximum Likelihood Estimator for the Random Coefficient Logit Model Using Aggregate Data.

• Authors : Park, Sungho¹; Gupta, Sachin²

• Source: Journal of Marketing Research (JMR). Aug2009, Vol. 46 Issue 4, p531-542. 12p. 7 Charts.

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A Direct Approach to Predicting Discretized Response in Target Marketing.

• Authors : Bodapati, Anand¹ ; Gupta, Sachin²

• Source: Journal of Marketing Research (JMR). Feb2004, Vol. 41 Issue 1, p73-85. 13p. 6 Charts, 1 Graph.

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Factors Affecting Bullwhip Effect: Indian Sectoral Study.

• Authors : Gupta, Sachin¹ ; Saxena, Anurag²

• Source: Journal of Supply Chain Management Systems. 2019, Vol. 8 Issue 3, p1-12. 12p.

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A Study of Change in Bullwhip Effect: An Indian Sectoral Study.

• Authors : Gupta, Sachin¹ ; Saxena, Anurag²

• Source: Journal of Supply Chain Management Systems. 2019, Vol. 8 Issue 2, p24-31. 8p.

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On Using Demographic Variables to Determine Segment Membership in Logit Mixture Models.

• Authors : GUPTA, SACHIN¹; CHINTAGUNTA, PRADEEP K.²

• Source: Journal of Marketing Research (JMR). Feb1994, Vol. 31 Issue 1, p128-136. 9p. 6 Charts.

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Protecting Customers' Privacy Requires More than Anonymizing Their Data.

• Authors : Gupta, Sachin¹; Schneider, Matthew²

• Source: Harvard Business Review Digital Articles. 6/1/2018, p2-5. 4p.

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Industries - Telecommunications: First.

• Authors : Koo, Carolyn

• Source: Institutional Investor. May2013, Vol. 47 Issue 5, p34-34. 1p.

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Industries - Telecommunications - First.

• Authors : Baker, Pam

• Source: Institutional Investor. May2012, Vol. 46 Issue 4, p104-104. 1p.

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A War on Sugar? Effects of Reduced Sugar Content and Package Size in the Soda Category.

• Authors : Keller, Kristopher O. (AUTHOR) ; Guyt, Jonne Y. (AUTHOR)

• Source: Journal of Marketing. Sep2023, Vol. 87 Issue 5, p698-718. 21p. 2 Diagrams, 7 Charts, 2 Graphs.

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Understanding Customer Participation Dynamics: The Case of the Subscription Box.

• Authors : Umashankar, Nita (AUTHOR) ; Kim, Kihyun Hannah (AUTHOR); Reutterer, Thomas (AUTHOR)

• Source: Journal of Marketing. Sep2023, Vol. 87 Issue 5, p719-735. 17p. 1 Color Photograph, 1 Diagram, 5 Charts, 1 Graph.

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Secondary Selling: Beyond the Salesperson–Customer Dyad.

• Authors : Burchett, Molly R. (AUTHOR); Murtha, Brian (AUTHOR) ; Kohli, Ajay K. (AUTHOR)

• Source: Journal of Marketing. Jul2023, Vol. 87 Issue 4, p575-600. 26p. 1 Diagram, 10 Charts, 1 Graph.

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Innovation Potential, Insider Sales, and IPO Performance: How Firms Can Mitigate the Negative Effect of Insider Selling.

• Authors : Cao, Zixia (AUTHOR); Song, Reo (AUTHOR); Sorescu, Alina (AUTHOR)

• Source: Journal of Marketing. Jul2023, Vol. 87 Issue 4, p550-574. 25p. 1 Diagram, 6 Charts.

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More Voices Persuade: The Attentional Benefits of Voice Numerosity.

• Authors : Chang, Hannah H. (AUTHOR) ; Mukherjee, Anirban (AUTHOR); Chattopadhyay, Amitava (AUTHOR)

• Source: Journal of Marketing Research (JMR). Aug2023, Vol. 60 Issue 4, p687-706. 20p. 2 Diagrams, 2 Charts, 1 Graph.

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Discovering Online Shopping Preference Structures in Large and Frequently Changing Store Assortments.

• Authors : Kim, Min (AUTHOR) ; Zhang, Jie (AUTHOR)

• Source: Journal of Marketing Research (JMR). Aug2023, Vol. 60 Issue 4, p665-686. 22p. 2 Diagrams, 9 Charts, 4 Graphs.

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How Can Companies Recover from Liability-Invoking Failures? Exploring the Role of Uncertainty Avoidance in Facilitating Consumer Compliance Across National Cultures.

• Authors : Astvansh, Vivek (AUTHOR) ; Duffek, Barbara (AUTHOR); Eisingerich, Andreas B. (AUTHOR)

• Source: Journal of International Marketing. Sep2023, Vol. 31 Issue 3, p1-18. 18p. 1 Diagram, 6 Charts, 2 Graphs.

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The Global/Local Product Attribute: Decomposition, Trivialization, and Price Trade-Offs in Emerging and Developed Markets.

• Authors : Davvetas, Vasileios (AUTHOR) ; Sichtmann, Christina (AUTHOR); Saridakis, Charalampos (AUTHOR)

• Source: Journal of International Marketing. Sep2023, Vol. 31 Issue 3, p19-40. 22p. 4 Charts, 5 Graphs.

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An Empirical Model of Drug Detailing: Dynamic Competition and Policy Implications.

• Authors : Liu, Qiang¹; Gupta, Sachin²; Venkataraman, Sriram³

• Source: Management Science. Aug2016, Vol. 62 Issue 8, p2321-2340. 20p.

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Bayesian Synthetic Control Methods.

• Authors : Kim, Sungjin¹ (AUTHOR) ; Lee, Clarence² (AUTHOR) ; Gupta, Sachin³ (AUTHOR)

• Source: Journal of Marketing Research (JMR). Oct2020, Vol. 57 Issue 5, p831-852. 22p. 6 Charts, 6 Graphs.

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Brand Equity in Good and Bad Times: What Distinguishes Winners from Losers in Consumer Packaged Goods Industries?

• Authors : Rajavi, Koushyar (AUTHOR); Kushwaha, Tarun (AUTHOR) ; Steenkamp, Jan-Benedict E.M. (AUTHOR)

• Source: Journal of Marketing. May2023, Vol. 87 Issue 3, p472-489. 18p. 1 Diagram, 6 Charts, 3 Graphs.

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Does Disclosure of Advertising Spending Help Investors and Analysts?

• Authors : Moon, Sungkyun (AUTHOR); Tuli, Kapil R. (AUTHOR) ; Mukherjee, Anirban (AUTHOR)

• Source: Journal of Marketing. May2023, Vol. 87 Issue 3, p359-382. 24p. 2 Diagrams, 5 Charts.

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Statistical Inference for the Factor Model Approach to Estimate Causal Effects in Quasi-Experimental Settings.

• Authors : Li, Kathleen T. (AUTHOR) ; Sonnier, Garrett P. (AUTHOR)

• Source: Journal of Marketing Research (JMR). Jun2023, Vol. 60 Issue 3, p449-472. 24p. 4 Charts, 11 Graphs.

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Optimal Microtargeting of Advertising.

• Authors : Danaher, Peter J. (AUTHOR)

• Source: Journal of Marketing Research (JMR). Jun2023, Vol. 60 Issue 3, p564-584. 21p. 7 Charts, 2 Graphs.

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Comparison of SML and GMM estimators for the random coefficient logit model using aggregate data.

• Authors : Park, Sungho¹ ; Gupta, Sachin²

• Source: Empirical Economics. Dec2012, Vol. 43 Issue 3, p1353-1372. 20p. 8 Charts.

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AS GOOD AS IT GETS.

• Authors : Sadagopan, Suresh

• Source: Business Today. 7/30/2017, Vol. 26 Issue 15, Special section p26-28. 3p.

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Handling Endogenous Regressors by Joint Estimation Using Copulas.

• Authors : Sungho Park¹ ; Gupta, Sachin²

• Source: Marketing Science. Jul/Aug2012, Vol. 31 Issue 4, p567-586. 20p. 11 Charts, 3 Graphs.

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A Micro-level Diffusion Model for New Drug Adoption.

• Authors : Liu, Qiang (AUTHOR); Gupta, Sachin (AUTHOR)

• Source: Journal of Product Innovation Management. May2012, Vol. 29 Issue 3, p372-384. 13p. 5 Charts, 5 Graphs.

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Assessing and evaluating community organizations' capacity for working in HIV/AIDS responses in India, Ecuador and Cambodia.

• Authors : Gupta, Sachin¹ ; McPherson, Sam¹; Sellers, Tilly¹

• Source: Journal of International Development. May2006, Vol. 18 Issue 4, p595-598. 4p.

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Logit Demand Estimation Under Competitive Pricing Behavior: An Equilibrium Framework.

• Authors : Besanko, David¹; Gupta, Sachin¹; Jain, Dipak¹

• Source: Management Science. Nov98 Part 1 of 2, Vol. 44 Issue 11, p1533-1547. 15p. 3 Charts, 1 Graph.

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A Regime-Switching Model of Cyclical Category Buying.

• Authors : Sungho Park¹ ; Gupta, Sachin²

• Source: Marketing Science. May/Jun2011, Vol. 30 Issue 3, p469-480. 12p. 4 Charts, 3 Graphs.

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Cross-Brand Pass-Through in Supermarket Pricing.

• Authors : Dubé, Jean-Pierre¹ ; Gupta, Sachin²

• Source: Marketing Science. May/Jun2008, Vol. 27 Issue 3, p324-333. 10p. 8 Charts, 2 Graphs.

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Modeling the Evolution of Markets with Indirect Network Externalities: An Application to Digital Television.

• Authors : Gupta, Sachin¹ ; Jain, Dipak C.¹ ; Sawhney, Mohanbir S.¹

• Source: Marketing Science. 1999, Vol. 18 Issue 3, p396. 21p. 2 Diagrams, 5 Charts, 8 Graphs.

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