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Academic Journal

Marketing Insights from Multimedia Data: Text, Image, Audio, and Video.

Authors : Grewal, Rajdeep¹ (AUTHOR) ; Gupta, Sachin² (AUTHOR) ; Hamilton, Rebecca³ (AUTHOR)

Source: Journal of Marketing Research (JMR). Dec2021, Vol. 58 Issue 6, p1025-1033. 9p. 1 Chart.

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Academic Journal

Managing Members, Donors, and Member-Donors for Effective Nonprofit Fundraising.

Authors : Kim, Sungjin (AUTHOR) ; Gupta, Sachin (AUTHOR); Lee, Clarence (AUTHOR)

Source: Journal of Marketing. May2021, Vol. 85 Issue 3, p220-239. 20p. 3 Charts, 8 Graphs.

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Academic Journal

The Journal of Marketing Research Today: Spanning the Domains of Marketing Scholarship.

Authors : Grewal, Rajdeep¹ (AUTHOR) ; Gupta, Sachin² (AUTHOR) ; Hamilton, Rebecca³ (AUTHOR)

Source: Journal of Marketing Research (JMR). Dec2020, Vol. 57 Issue 6, p985-998. 14p. 10 Charts.

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Academic Journal

Challenges and Opportunities for Start-up Innovation and Entrepreneurship as Tools Towards Knowledge-based Economy: A Study of Tribal Youth of the TSP Region of Southern Rajasthan of India.

Authors : Gupta, Sachin¹ (AUTHOR); Satpathy, Biswajit² (AUTHOR); Baral, Sukanta Kumar³ (AUTHOR)

Source: Small Enterprises Development, Management & Extension Journal (SEDME). Jun2022, Vol. 49 Issue 2, p169-180. 12p.

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Academic Journal

Investigation of Diabetes Care in Elder Individuals Using Artificial Intelligence.

Authors : Vyas, Sonali¹ (AUTHOR); Gupta, Sachin² (AUTHOR); Tarar, Sandhya³ (AUTHOR)

Source: Journal of Food Quality. 8/2/2022, p1-7. 7p.

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Academic Journal

The Emerging Role of Implementing Machine Learning in Food Recommendation for Chronic Kidney Diseases Using Correlation Analysis.

Authors : Gupta, Sachin¹ (AUTHOR); Garg, Neeraj² (AUTHOR); Sinha, Divyanshu³ (AUTHOR)

Source: Journal of Food Quality. 5/29/2022, p1-10. 10p.

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Academic Journal

A new theoretical framework of shopping motives and channel preference behaviour in the digital era.

Authors : Agrawal, Durgesh Kumar¹ (AUTHOR) ; Gupta, Sachin² (AUTHOR)

Source: International Journal of Consumer Studies. Jan2023, Vol. 47 Issue 1, p400-418. 19p. 1 Diagram, 8 Charts, 1 Graph.

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Academic Journal

Spillover Effects of Mission Activities on Revenues in Nonprofit Health Care: The Case of Aravind Eye Hospitals, India.

Authors : Gupta, Sachin (AUTHOR) ; Palsule-Desai, Omkar D. (AUTHOR); Gnanasekaran, C. (AUTHOR)

Source: Journal of Marketing Research (JMR). Dec2018, Vol. 55 Issue 6, p884-899. 16p. 1 Color Photograph, 1 Diagram, 6 Charts, 3 Graphs.

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Periodical

Data science, Cybersecurity and the Metaverse Future of Higher Education: With a fast-growing lucrative market, it is essential to reinvent the higher education of tomorrow to shape and future proof it with advancing technologies.

Authors : Gupta, Sachin¹

Source: Dataquest. 2022, Vol. 39 Issue 3, p102-104. 3p.

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Academic Journal

Change Management Theories: A Study on COMAIR, South Africa.

Authors : Bose, Indranil¹ ; Gupta, Sachin²

Source: Indian Journal of Industrial Relations. Jan2021, Vol. 56 Issue 3, p480-491. 12p.

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Periodical

The Marketer at the Privacy Table.

Authors : GUPTA, SACHIN (AUTHOR); MOUTAFIS, PANOS (AUTHOR); SCHNEIDER, MATTHEW J. (AUTHOR)

Source: Marketing News. Spring2023, Vol. 57 Issue 2, p12-13. 2p. 2 Color Photographs.

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Academic Journal

The Insights on Marketing Initiatives Impacting the Bullwhip Effect: Sectoral Study.

Authors : Gupta, Sachin¹ ; Saxena, Anurag²

Source: International Journal of Business & Applied Sciences. 2020, Vol. 9 Issue 1, p22-30. 9p.

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Academic Journal

Factors Affecting Bullwhip Effect: Indian Sectoral Study.

Authors : Gupta, Sachin¹ ; Saxena, Anurag²

Source: Journal of Supply Chain Management Systems. 2019, Vol. 8 Issue 3, p1-12. 12p.

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Academic Journal

The Recoverability of Segmentation Structure from Store-Level Aggregate Data.

Authors : Bodapati, Anand V.¹ ; Gupta, Sachin²

Source: Journal of Marketing Research (JMR). Aug2004, Vol. 41 Issue 3, p351-364. 14p. 7 Charts, 3 Graphs.

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Academic Journal

A Direct Approach to Predicting Discretized Response in Target Marketing.

Authors : Bodapati, Anand¹ ; Gupta, Sachin²

Source: Journal of Marketing Research (JMR). Feb2004, Vol. 41 Issue 1, p73-85. 13p. 6 Charts, 1 Graph.

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Academic Journal

Is 75% of the Sales Promotion Bump Due to Brand Switching? No, Only 33% Is.

Authors : VAN HEERDE, HARALD J.¹; GUPTA, SACHIN²; WITTINK, DICK R.³

Source: Journal of Marketing Research (JMR). Nov2003, Vol. 40 Issue 4, p481-491. 11p. 4 Charts.

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Academic Journal

Using Market-Level Data to Understand Promotion Effects in a Nonlinear Model.

Authors : Christen, Markus¹; Gupta, Sachin²; Porter, John C.³

Source: Journal of Marketing Research (JMR). Aug1997, Vol. 34 Issue 3, p322-334. 13p. 7 Charts, 1 Graph.

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Academic Journal

Simulated Maximum Likelihood Estimator for the Random Coefficient Logit Model Using Aggregate Data.

Authors : Park, Sungho¹; Gupta, Sachin²

Source: Journal of Marketing Research (JMR). Aug2009, Vol. 46 Issue 4, p531-542. 12p. 7 Charts.

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Academic Journal

A Study of Change in Bullwhip Effect: An Indian Sectoral Study.

Authors : Gupta, Sachin¹ ; Saxena, Anurag²

Source: Journal of Supply Chain Management Systems. 2019, Vol. 8 Issue 2, p24-31. 8p.

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Academic Journal

Do Household Scanner Data Provide Representative Inferences from Brand Choices: A Comparison With Store Data.

Authors : Gupta, Sachin¹; Chintagunta, Pradeep²; Kaul, Anil³

Source: Journal of Marketing Research (JMR). Nov96, Vol. 33 Issue 4, p383-398. 16p. 1 Diagram, 10 Charts.

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Academic Journal

On Using Demographic Variables to Determine Segment Membership in Logit Mixture Models.

Authors : GUPTA, SACHIN¹; CHINTAGUNTA, PRADEEP K.²

Source: Journal of Marketing Research (JMR). Feb1994, Vol. 31 Issue 1, p128-136. 9p. 6 Charts.

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Periodical

Protecting Customers' Privacy Requires More than Anonymizing Their Data.

Authors : Gupta, Sachin¹; Schneider, Matthew²

Source: Harvard Business Review Digital Articles. 6/1/2018, p2-5. 4p.

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Academic Journal

An Empirical Model of Drug Detailing: Dynamic Competition and Policy Implications.

Authors : Liu, Qiang¹; Gupta, Sachin²; Venkataraman, Sriram³

Source: Management Science. Aug2016, Vol. 62 Issue 8, p2321-2340. 20p.

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Academic Journal

Bayesian Synthetic Control Methods.

Authors : Kim, Sungjin¹ (AUTHOR) ; Lee, Clarence² (AUTHOR) ; Gupta, Sachin³ (AUTHOR)

Source: Journal of Marketing Research (JMR). Oct2020, Vol. 57 Issue 5, p831-852. 22p. 6 Charts, 6 Graphs.

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Academic Journal

Effect of Compression Ratio on the Performance and Emission Characteristics, and Cycle-to-Cycle Combustion variations of a Spark-Ignition Engine Fueled with Bio-methane Surrogate.

Authors : Gupta, Sachin Kumar¹ ; Mittal, Mayank¹

Source: Applied Thermal Engineering. Feb2019, Vol. 148, p1440-1453. 14p.

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Academic Journal

Comparison of SML and GMM estimators for the random coefficient logit model using aggregate data.

Authors : Park, Sungho¹ ; Gupta, Sachin²

Source: Empirical Economics. Dec2012, Vol. 43 Issue 3, p1353-1372. 20p. 8 Charts.

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Academic Journal

Handling Endogenous Regressors by Joint Estimation Using Copulas.

Authors : Sungho Park¹ ; Gupta, Sachin²

Source: Marketing Science. Jul/Aug2012, Vol. 31 Issue 4, p567-586. 20p. 11 Charts, 3 Graphs.

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Academic Journal

An Investigation in Analyzing the Food Quality Well-Being for Lung Cancer Using Blockchain through CNN.

Authors : Aboamer, Mohamed Abdelkader¹ (AUTHOR); Sikkandar, Mohamed Yacin¹ (AUTHOR); Gupta, Sachin² (AUTHOR)

Source: Journal of Food Quality. 5/6/2022, p1-11. 11p.

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Periodical

Good Wi-Fi Connectvity is Essential for loT Product Success: Factors that make for effective Wi-Fi include ample range, high throughput, low packet error rate, and suitable coexistence--all of which can be enhanced via 802.1 lac.

Authors : GUPTA, SACHIN

Source: Electronic Design. Nov/Dec2019, Vol. 67 Issue 6, p16-18. 3p. 1 Diagram, 1 Chart.

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Periodical

Une connectivité BLE sans pile grâce à la récupération d'énergie.

Authors : Gupta, Sachin¹

Source: Electroniques. juil/auo2017, Issue 84, p56-59. 4p.

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Academic Journal

Challenges Assessment for the E-Commerce Industry in India: A Review (With Special Reference to Flipkart V/S Snapdeal).

Authors : Vyas, Anand¹; Gupta, Sachin¹

Source: Journal of Global Information Management. Oct-Dec2017, Vol. 25 Issue 4, p16-31. 16p.

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Academic Journal

A Micro-level Diffusion Model for New Drug Adoption.

Authors : Liu, Qiang (AUTHOR); Gupta, Sachin (AUTHOR)

Source: Journal of Product Innovation Management. May2012, Vol. 29 Issue 3, p372-384. 13p. 5 Charts, 5 Graphs.

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Academic Journal

Logit Demand Estimation Under Competitive Pricing Behavior: An Equilibrium Framework.

Authors : Besanko, David¹; Gupta, Sachin¹; Jain, Dipak¹

Source: Management Science. Nov98 Part 1 of 2, Vol. 44 Issue 11, p1533-1547. 15p. 3 Charts, 1 Graph.

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Academic Journal

A Regime-Switching Model of Cyclical Category Buying.

Authors : Sungho Park¹ ; Gupta, Sachin²

Source: Marketing Science. May/Jun2011, Vol. 30 Issue 3, p469-480. 12p. 4 Charts, 3 Graphs.

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Academic Journal

Cross-Brand Pass-Through in Supermarket Pricing.

Authors : Dubé, Jean-Pierre¹ ; Gupta, Sachin²

Source: Marketing Science. May/Jun2008, Vol. 27 Issue 3, p324-333. 10p. 8 Charts, 2 Graphs.

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Academic Journal

Modeling the Evolution of Markets with Indirect Network Externalities: An Application to Digital Television.

Authors : Gupta, Sachin¹ ; Jain, Dipak C.¹ ; Sawhney, Mohanbir S.¹

Source: Marketing Science. 1999, Vol. 18 Issue 3, p396. 21p. 2 Diagrams, 5 Charts, 8 Graphs.

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Academic Journal

Assessing and evaluating community organizations' capacity for working in HIV/AIDS responses in India, Ecuador and Cambodia.

Authors : Gupta, Sachin¹ ; McPherson, Sam¹; Sellers, Tilly¹

Source: Journal of International Development. May2006, Vol. 18 Issue 4, p595-598. 4p.

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Periodical

Microfinance: The Mantra of Success for Rural Finance.

Authors : Gupta, Shweta¹; Gupta, Sachin²

Source: Economic Challenger. Jul-Sep2012, Vol. 14 Issue 56, p70-73. 4p.

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Academic Journal

Forecasting sales of new and existing products using consumer reviews: A random projections approach.

Authors : Schneider, Matthew J.¹ ; Gupta, Sachin²

Source: International Journal of Forecasting. Apr2016, Vol. 32 Issue 2, p243-256. 14p.

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Periodical

The Benefits of a Nurtured Giving Tree.

Authors : KIM, SUNGJIN (AUTHOR); GUPTA, SACHIN (AUTHOR); LEE, CLARENCE (AUTHOR)

Source: Marketing News. Spring2021, Vol. 55 Issue 2, p23-23. 1p. 1 Color Photograph.

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Report

To Protect Consumer Data, Don't Do Everything on the Cloud.

Authors : Schneider, Matthew J.; Moutafis, Panos; Gupta, Sachin

Source: Harvard Business School Cases. Mar 01, 2022, p1-1740. 1740p.

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Protecting Customers' Privacy Requires More than Anonymizing Their Data.

Authors : Schneider, Matthew J.; Schneider, Matthew; Gupta, Sachin

Source: Harvard Business School Cases. Mar 01, 2022, p1-1043. 1043p.

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Report

To Protect Consumer Data, Don't Do Everything on the Cloud.

Authors : Schneider, Matthew J.; Moutafis, Panos; Gupta, Sachin

Source: Harvard Business School Cases. Mar 01, 2022, p1-1740. 1740p.

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Periodical

Dynamic Microcontroller Reconfiguration Delivers More Than 100% Resource Utilization.

Authors : GUPTA, SACHIN¹

Source: Electronic Design. 6/6/2013, Vol. 61 Issue 6, p60-66. 5p.

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Academic Journal

Effect of variation in active route timeout and delete period constant on the performance of AODV protocol.

Authors : Gupta, Sachin Kumar¹; Sharma, Rohit¹; Saket, R.K.¹

Source: International Journal of Mobile Communications. 2014, Vol. 12 Issue 2, p177-191. 15p.

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Periodical

DESIGN TOUCHSCREEN-BASED HANDHELD SYSTEMS FOR LOW POWER CONSUMPTON.

Authors : GUPTA, SACHIN¹

Source: Electronic Design. 3/7/2013, Vol. 61 Issue 3, p60-63. 4p. 2 Diagrams.

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Periodical

THE RIGHT TOUCH.

Authors : Gupta, sachin¹; Goyal, prakhar¹; Polachan, kurian¹

Source: Appliance Design. Oct2011, Vol. 59 Issue 10, p20-23. 4p.

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Academic Journal

The impact of direct-to-consumer advertising of prescription drugs on physician visits and drug requests: Empirical findings and public policy implications

Authors : Liu, Qiang¹ ; Gupta, Sachin²

Source: International Journal of Research in Marketing. Sep2011, Vol. 28 Issue 3, p205-217. 13p.

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Academic Journal

Household heterogeneity and state dependence in a model of purchase strings: Empirical results and managerial implications.

Authors : Gupta, Sachin¹ ; Chintagunta, Pradeep K.²; Wittinik, Dick R.³

Source: International Journal of Research in Marketing. Oct97, Vol. 14 Issue 4, p341-357. 17p.

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Academic Journal

Guest Satisfaction and Restaurant Performance.

Authors : GUPTA, SACHIN¹ ; McLAUGHLIN, EDWARD² ; GOMEZ, MIGUEL³

Source: Cornell Hotel & Restaurant Administration Quarterly. Aug2007, Vol. 48 Issue 3, p284-298. 15p. 1 Chart, 5 Graphs.

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