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Academic Journal

Navigating Shared Consumption Experiences: Clarity About a Partner's Interests Increases Enjoyment.

  • Source: Journal of Marketing Research (JMR). Jun2021, Vol. 58 Issue 3, p439-455. 17p. 2 Graphs.

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Academic Journal

Conflict and Impacts of Divers and Anglers in a Marine Park.

  • Source: Environmental Management (ENVIRON MANAGE), Feb2004; 33(2): 196-211. (16p)

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Academic Journal

When Does Partitioned Pricing Lead to More Favorable Consumer Preferences?: Meta-Analytic Evidence.

  • Source: Journal of Marketing Research (JMR). Oct2018, Vol. 55 Issue 5, p686-703. 18p. 2 Diagrams, 7 Charts.

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Academic Journal

Who's Driving This Conversation? Systematic Biases in the Content of Online Consumer Discussions.

  • Source: Journal of Marketing Research (JMR). Aug2017, Vol. 54 Issue 4, p540-555. 16p. 4 Charts.

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Academic Journal

Online Reviews of Credence Service Providers: What Do Consumers Evaluate, Do Other Consumers Believe the Reviews, and Are Interventions Needed?

  • Source: Journal of Public Policy & Marketing. Jan2021, Vol. 40 Issue 1, p27-44. 18p. 1 Diagram, 5 Charts, 1 Graph.

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Academic Journal

Why Focusing on the Similarity of Substitutes Leaves a Lot to Be Desired.

  • Source: Journal of Consumer Research. Oct2016, Vol. 43 Issue 3, p448-459. 12p. 1 Color Photograph, 1 Chart, 2 Graphs.

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Academic Journal

Doing Well Versus Doing Good: The Differential Effect of Underdog Positioning on Moral and Competent Service Providers.

  • Source: Journal of Marketing. Jan2017, Vol. 81 Issue 1, p103-117. 15p. 6 Charts, 1 Graph.

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Academic Journal

Return on Service Amenities.

  • Source: Journal of Marketing Research (JMR). Feb2017, Vol. 54 Issue 1, p96-110. 15p. 1 Diagram, 6 Charts, 1 Graph.

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Academic Journal

Marketing Insights from Multimedia Data: Text, Image, Audio, and Video.

  • Source: Journal of Marketing Research (JMR). Dec2021, Vol. 58 Issue 6, p1025-1033. 9p. 1 Chart.

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  • 1-10 of  135 results for ""Hamilton, Rebecca""