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Academic Journal

Cherry-Picking.

  • Source: Journal of Marketing. Jan2005, Vol. 69 Issue 1, p46-62. 17p. 6 Charts, 4 Graphs.

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Academic Journal

Managing What Consumers Learn from Experience.

  • Source: Journal of Marketing. Apr89, Vol. 53 Issue 2, p1-20. 20p. 1 Diagram, 3 Charts.

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Academic Journal

An Anchoring and Adjustment Model of Purchase Quantity Decisions.

  • Source: Journal of Marketing Research (JMR). Feb1998, Vol. 35 Issue 1, p71-81. 11p. 1 Diagram, 3 Charts, 5 Graphs.

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  • 1-3 of  3 results for ""Hoch, Stephen J.""