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Academic Journal

A Theories-in-Use Approach to Building Marketing Theory.

  • Source: Journal of Marketing. Jan2020, Vol. 84 Issue 1, p32-51. 20p. 2 Diagrams, 6 Charts.

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Academic Journal

Commentary: advancing marketing strategy in the marketing discipline and beyond.

  • Source: Journal of Marketing Management. Feb2018, Vol. 34 Issue 1/2, p63-70. 8p. 1 Chart.

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Academic Journal

Managing your most loyal customer relationships.

  • Source: Business Horizons. Jan2021, Vol. 64 Issue 1, p141-147. 7p.

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Academic Journal

On Managerial Relevance.

  • Source: Journal of Marketing. Jul2011, Vol. 75 Issue 4, p211-224. 14p. 1 Color Photograph, 1 Diagram, 2 Charts.

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Academic Journal

Driving markets: A typology and a seven-step approach.

  • Source: Industrial Marketing Management. Nov2020, Vol. 91, p142-151. 10p.

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Academic Journal

The influence of coworker feedback on salespeople.

  • Source: Journal of Marketing. Oct94, Vol. 58 Issue 4, p82. 13p. 1 Diagram, 3 Charts.

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Academic Journal

Market orientation: Antecedents and consequences.

  • Source: Journal of Marketing. Jul93, Vol. 57 Issue 3, p53. 18p. 1 Diagram, 4 Charts.

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Academic Journal

Control Combinations in Marketing: Conceptual Framework and Empirical Evidence.

  • Source: Journal of Marketing. Jan93, Vol. 57 Issue 1, p57-69. 13p. 2 Diagrams, 5 Charts.

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Academic Journal

Market Orientation: The Construct, Research Propositions, and Managerial Implications.

  • Source: Journal of Marketing. Apr90, Vol. 54 Issue 2, p1-18. 18p. 4 Diagrams.

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Academic Journal

Information Processing from Advertisements: Toward an Integrative Framework.

  • Source: Journal of Marketing. Oct89, Vol. 53 Issue 4, p1-23. 23p. 1 Diagram, 2 Charts.

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  • 1-10 of  148 results for ""Jaworski, Bernard J.""