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Academic Journal

Managing Members, Donors, and Member-Donors for Effective Nonprofit Fundraising.

Authors : Kim, Sungjin (AUTHOR) ; Gupta, Sachin (AUTHOR); Lee, Clarence (AUTHOR)

Source: Journal of Marketing. May2021, Vol. 85 Issue 3, p220-239. 20p. 3 Charts, 8 Graphs.

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