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Conference

TOWARDS THE DESIGN OF A DECISION SUPPORT SYSTEM FOR MARKETING - A CONTEMPORARY APPROACH COMBINING INSIGHTS FROM THEORY AND PRACTICE.

Subjects: *DECISION support systems; *MARKETING executives; *CYBERNETICS

  • Source: AMA Winter Academic Conference Proceedings. 2023, Vol. 34, p1090-1101. 12p.

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Conference

THE WEIGHTING OF PERFORMANCE OUTCOMES IN MARKETING PERFORMANCE MEASUREMENT SYSTEMS.

Subjects: *MARKETING executives; *SUSTAINABLE development; *SMALL business

  • Source: AMA Winter Academic Conference Proceedings. 2023, Vol. 34, p1086-1089. 4p.

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Academic Journal

CEO networks and the labor market for directors.

Subjects: *LABOR market; *MARKETING executives; *MULTILEVEL marketing

  • Source: Journal of Empirical Finance. Jan2023, Vol. 70, p1-21. 21p.

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Academic Journal

Optimal promotion strategies of online marketplaces.

Subjects: *ONLINE marketplaces; *MARKETING executives; *PRICES

  • Source: European Journal of Operational Research. May2023, Vol. 306 Issue 3, p1264-1278. 15p.

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Academic Journal

Better Marketing for a Better World.

Subjects: *MARKETING; *MARKETING executives; SOCIAL aspects

  • Source: Journal of Marketing. May2021, Vol. 85 Issue 3, p1-9. 9p. 1 Diagram.

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Academic Journal

Percepcija potrošača o proizvodima sa oznakom geografskog porekla u Srbiji.

Subjects: *CONSUMER education; *MARKETING executives; *CONSUMERSSERBIA

  • Source: Marketing (0354-3471). 2022, Vol. 53 Issue 3, p193-202. 10p.

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Academic Journal

Impact of overconfidence among finance managers on forecasted market returns: Evidence from India.

Subjects: *MARKETING executives; *CORPORATE finance; *REGRESSION analysisINDIA

  • Source: Journal of Public Affairs (14723891). May2022, Vol. 22 Issue 2, p1-11. 11p.

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Academic Journal

Evaluating Marketing and Trendy Topics from Marketing Managers' Perspective: Do the Work of Marketing Academicians 'Make Sense' to Marketing Managers?

Subjects: *MARKETING executives; *MARKETING literature; COLLEGE teachers

  • Source: Ege Academic Review. nis2022, Vol. 22 Issue 2, p213-226. 14p.

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Academic Journal

Research Report: U.S. Farmers Markets--Essential Business Survival in Disrupting Times.

Subjects: *MARKETING executives; *COVID-19; LOGISTIC regression analysisUNITED States

  • Source: Journal of Food Distribution Research. Mar2022, Vol. 53 Issue 1, p23-32. 10p.

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Academic Journal

Customers' everyday understanding of 'value' from a second-order cybernetic perspective.

Subjects: *CUSTOMER cocreation; *MARKETING executives; *CYBERNETICS

  • Source: Journal of Marketing Management. Sep2019, Vol. 35 Issue 11/12, p992-1014. 23p. 7 Diagrams.

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  • 1-10 of  22,552 results for ""MARKETING executives""