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Academic Journal

Dataset Analysis of Pandemic Risks and Risk Management Prospects Based on Management and Marketing in Conditions of COVID-19 Recession.

Subjects: *COVID-19 pandemic; *MARKETING management; *RISK assessment

  • Source: Risks. Feb2023, Vol. 11 Issue 2, p37. 18p.

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Academic Journal

Digitalization in B2B marketing: omnichannel management from a PLS-SEM approach.

Subjects: *MARKETING management; *INDUSTRIAL marketing; *BUSINESS enterprises

  • Source: Journal of Business & Industrial Marketing. 2023, Vol. 38 Issue 2, p317-336. 20p.

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Academic Journal

Applying multi-stage marketing in industrial markets: Exploratory insights on its successful implementation, management and adaptation in dynamic markets.

Subjects: *MARKETING; *MARKETING management; *CONSUMER preferences

  • Source: Industrial Marketing Management. Jan2023, Vol. 108, p205-222. 18p.

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Conference

INTUITIVE DECISION MAKING IN MARKETING.

Subjects: *MARKETING management; *DECISION making; *QUALITATIVE research

  • Source: AMA Winter Academic Conference Proceedings. 2023, Vol. 34, p995-997. 3p.

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Academic Journal

Blockchain-Cloud Transparent Data Marketing: Consortium Management and Fairness.

Subjects: *MARKETING management; *MARKETING; *MONETARY incentives

  • Source: IEEE Transactions on Computers. Dec2022, Vol. 71 Issue 12, p3322-3335. 14p.

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Academic Journal

Shapley Meets Uniform: An Axiomatic Framework for Attribution in Online Advertising.

Subjects: *MARKETING management; *REVENUE management; *INTERNET advertising

  • Source: Management Science. Oct2022, Vol. 68 Issue 10, p7457-7479. 23p. 3 Diagrams, 1 Chart, 3 Graphs.

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Academic Journal

Experimental Design in Two-Sided Platforms: An Analysis of Bias.

Subjects: *MARKETING management; *REVENUE management; *STOCHASTIC models

  • Source: Management Science. Oct2022, Vol. 68 Issue 10, p7069-7089. 21p. 1 Diagram, 3 Graphs.

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Academic Journal

How tourist information drives promotional efforts: A case study of the Greater Miami Convention and Visitors Bureau.

Subjects: *CONVENTION & visitors bureaus; *MARKETING management; *DESTINATION marketing organizationsMIAMI (Fla.)

  • Source: Journal of Vacation Marketing. Oct2022, Vol. 28 Issue 4, p524-535. 12p.

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Academic Journal

Open for business: Towards an interactive view on dynamic capabilities.

Subjects: *SUPPLY chain management; *MARKETING management; *BUSINESS networks

  • Source: Industrial Marketing Management. Nov2022, Vol. 107, p148-160. 13p.

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Academic Journal

The manufacturing adaptive capabilities of firms: the role of technology, market and management systems-related adaptive capabilities.

Subjects: *MARKETING management; *ORGANIZATIONAL effectiveness; *RELATIONSHIP marketing

  • Source: Journal of Manufacturing Technology Management. 2022, Vol. 33 Issue 8, p1429-1449. 21p.

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  • 1-10 of  17,722 results for ""MARKETING management""