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What motivates consumer to engage in microblogs? The roles of brand post characteristics and brand prestige.

  • Source: Electronic Commerce Research. Jun2022, Vol. 22 Issue 2, p451-483. 33p.

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MICROBLOGGING REPLIES AND OPINION POLARIZATION: A NATURAL EXPERIMENT.

  • Source: MIS Quarterly. Dec2022, Vol. 46 Issue 4, p1901-1937. 37p. 3 Diagrams, 16 Charts.

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Emotional, especially negative microblogs are more popular on the web: evidence from an fMRI study.

  • Source: Brain Imaging & Behavior (BRAIN IMAGING BEHAV), Oct2020; 14(5): 1328-1338. (11p)

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Microblogging for Engagement: Effects of Prior Company Involvement, Communication Strategy, and Emojis on Western and Chinese Users.

  • Source: Journal of International Consumer Marketing. Oct-Dec2022, Vol. 34 Issue 5, p616-630. 15p. 1 Color Photograph, 7 Charts, 2 Graphs.

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An Experimental Study of Spammer Detection on Chinese Microblogs.

  • Source: International Journal of Software Engineering & Knowledge Engineering. Nov/Dec2020, Vol. 30 Issue 11/12, p1759-1777. 19p.

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  • 1-10 of  9,344 results for ""MICROBLOGS""