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  • 1-10 of  36 results for ""Milberg, Sandra J.""
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Academic Journal

Parent brand susceptibility to negative feedback effects from brand extensions: A meta‐analysis of experimental consumer findings.

  • Source: Journal of Consumer Psychology (John Wiley & Sons, Inc. ). Dec2021, p1. 24p. 2 Illustrations, 4 Charts.

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Academic Journal

The Growth of Private Label Brands: A Worldwide Phenomenon?

  • Source: Journal of International Marketing. Mar2015, Vol. 23 Issue 1, p72-90. 19p. 1 Diagram, 5 Charts.

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Academic Journal

Consumer Reactions to Brand Extensions in a Competitive Context: Does Fit Still Matter?

  • Source: Journal of Consumer Research. Oct2010, Vol. 37 Issue 3, p543-553. 11p. 4 Charts.

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Periodical

Values, Personal Information Privacy, and Regulatory Approaches.

  • Source: Communications of the ACM. Dec1995, Vol. 38 Issue 12, p65-74. 10p. 2 Diagrams, 7 Charts.

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  • 1-10 of  36 results for ""Milberg, Sandra J.""