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MARKETING IN-STORE : DES ÉCRANS POUR TOUS LES GOÛTS.

• Authors : GALLOIS, EAN-BERNARD

Subjects: *POINT-of-sale advertising; *MARKETING; *RETAIL industry

• Source: Points de Vente. 11/7/2022, Issue 1310, p12-17. 6p.

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Using mobile while shopping in-store: a new model of impulse-buying behaviour.

• Authors : Aiolfi, Simone¹ (AUTHOR) ; Bellini, Silvia¹ (AUTHOR) ; Grandi, Benedetta¹ (AUTHOR)

Subjects: *IMPULSE buying; *POINT-of-sale advertising; *SHOPPING

• Source: Journal of Consumer Marketing. 2022, Vol. 39 Issue 5, p432-444. 13p.

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PLV & ILV Marketing, environnement et digital.

• Authors : DRUART, SYLVIE

Subjects: *POINT-of-sale advertising; *SALES promotion; *PURCHASING power

• Source: Points de Vente. 5/30/2022, Issue 1302, p18-22. 4p.

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SEGMENTING THE MARKET OF IN-STORE DECISION MAKERS: IMPLICATIONS FOR SHOPPER MARKETING.

• Authors : COBB-WALGREN, CATHY J.¹; DONTHU, NAVEEN¹; PILLING, BRUCE¹

Subjects: *POINT-of-sale advertising; *IMPULSE buying; *ADVERTISING spending

• Source: Marketing Management Journal. Spring2022, Vol. 32 Issue 1, p1-16. 16p.

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The Ethicality of Point-of-Sale Marketing Campaigns: Normative Ethics Applied to Cause-Related Checkout Charities.

• Authors : Caulfield, Jay L.¹ (AUTHOR) ; Baird, Catharyn A.² (AUTHOR); Lee, Felissa K.¹ (AUTHOR)

Subjects: *POINT-of-sale advertising; *SOCIAL marketing; *CHARITIES

• Source: Journal of Business Ethics. Feb2022, Vol. 175 Issue 4, p799-814. 16p. 1 Chart.

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THE IMPACT OF THE POSITION OF SHOPPER MARKETING STANDS WITHIN A STORE ON SHOPPER PURCHASE BEHAVIOR.

• Authors : Matušovičová, Monika¹ ; Kuchta, Martin¹ ; Stanková, Monika²

Subjects: *CONSUMER behavior; *POINT-of-sale advertising; *LOCATION marketing

• Source: Trziste / Market. 2022, Vol. 34 Issue 1, p79-92. 14p.

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The Real Estate Value Of Supermarket Endcaps: Why Location In-Store Matters.

• Authors : CARUSO, WILLIAM¹ ; CORSI, ARMANDO MARIA² ; BOGOMOLOVA, SVETLANA²

Subjects: *DISPLAY of merchandise; *POINT-of-sale advertising; *RETAIL space allocation

• Source: Journal of Advertising Research. Jun2018, Vol. 58 Issue 2, p177-188. 12p.

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PLV - ILV DE PLUS EN PLUS VERTUEUSES.

Subjects: *POINT-of-sale advertising; *COVID-19 pandemic; *CONSUMER behavior

• Source: Points de Vente. 5/31/2021, Issue 1284, p14-19. 5p.

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Distance and Local Competition in Mobile Geofencing.

• Authors : Ho, Yi-Jen (Ian)¹ ; Dewan, Sanjeev² ; Ho, Yi-Chun (Chad)³

Subjects: *CONSUMER behavior; *POINT-of-sale advertising; *ADVERTISINGUNITED States

• Source: Information Systems Research. Dec2020, Vol. 31 Issue 4, p1421-1442. 22p.

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In-store marketing.

Subjects: *POINT-of-sale advertising; *NEW product development

• Source: Checkout. Jul2022, Vol. 48 Issue 7, p78-79. 2p.

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