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Academic Journal

The Polarity of Online Reviews: Prevalence, Drivers and Implications.

  • Source: Journal of Marketing Research (JMR). Oct2020, Vol. 57 Issue 5, p853-877. 25p. 1 Diagram, 12 Charts, 6 Graphs.

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Academic Journal

Predicting the helpfulness of online customer reviews: The role of title features.

  • Source: International Journal of Market Research. May2020, Vol. 62 Issue 3, p272-287. 16p. 1 Diagram, 6 Charts, 4 Graphs.

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Academic Journal

People Rely Less on Consumer Reviews for Experiential than Material Purchases.

  • Source: Journal of Consumer Research. Apr2020, Vol. 46 Issue 6, p1052-1075. 24p. 3 Color Photographs, 2 Diagrams, 2 Charts, 2 Graphs.

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Academic Journal

Online Reviews of Credence Service Providers: What Do Consumers Evaluate, Do Other Consumers Believe the Reviews, and Are Interventions Needed?

  • Source: Journal of Public Policy & Marketing. Jan2021, Vol. 40 Issue 1, p27-44. 18p. 1 Diagram, 5 Charts, 1 Graph.

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Academic Journal

The Enhancing Versus Backfiring Effects of Positive Emotion in Consumer Reviews.

  • Source: Journal of Marketing Research (JMR). Apr2020, Vol. 57 Issue 2, p332-352. 21p. 1 Diagram, 3 Charts, 2 Graphs.

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Academic Journal

Looking beyond the stars: A description of text mining technique to extract latent dimensions from online product reviews.

  • Source: International Journal of Market Research. Mar2020, Vol. 62 Issue 2, p195-215. 21p. 3 Diagrams, 8 Charts, 7 Graphs.

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Academic Journal

Creating High‐Impact Literature Reviews: An Argument for 'Integrative Reviews'.

  • Source: Journal of Management Studies (John Wiley & Sons, Inc.). Sep2020, Vol. 57 Issue 6, p1277-1289. 13p.

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  • 1-10 of  22,073,838 results for ""REVIEWS""