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Academic Journal

The Polarity of Online Reviews: Prevalence, Drivers and Implications.

Subjects: *Consumers' reviews; *User-generated content; *Consumer behavior

  • Source: Journal of Marketing Research (JMR). Oct2020, Vol. 57 Issue 5, p853-877. 25p. 1 Diagram, 12 Charts, 6 Graphs.

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Academic Journal

Predicting the helpfulness of online customer reviews: The role of title features.

Subjects: *Consumers' reviews; Website reviews; Prediction models

  • Source: International Journal of Market Research. May2020, Vol. 62 Issue 3, p272-287. 16p. 1 Diagram, 6 Charts, 4 Graphs.

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Academic Journal

Looking beyond the stars: A description of text mining technique to extract latent dimensions from online product reviews.

Subjects: *Product reviews; *Customer satisfaction; *Marketing literature

  • Source: International Journal of Market Research. Mar2020, Vol. 62 Issue 2, p195-215. 21p. 3 Diagrams, 8 Charts, 7 Graphs.

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Academic Journal

The Enhancing Versus Backfiring Effects of Positive Emotion in Consumer Reviews.

Subjects: *Consumers' reviews; *Consumer behavior; *Decision making

  • Source: Journal of Marketing Research (JMR). Apr2020, Vol. 57 Issue 2, p332-352. 21p. 1 Diagram, 3 Charts, 2 Graphs.

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Academic Journal

People Rely Less on Consumer Reviews for Experiential than Material Purchases.

Subjects: *Consumers' reviews; *Consumption (Economics); *Product qualityAmazon.com Inc. 884745530 Amazon.com Inc. Amazon.com Inc. 884745530 884745530 Amazon.com Inc. 884745530 AMZN

  • Source: Journal of Consumer Research. Apr2020, Vol. 46 Issue 6, p1052-1075. 24p. 3 Color Photographs, 2 Diagrams, 2 Charts, 2 Graphs.

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Academic Journal

Writing the Literature Review: Graduate Student Experiences

Subjects: Graduate Students; Writing (Composition); Literature ReviewsCanada

  • Source: Canadian Journal for the Scholarship of Teaching and Learning, v11 n1 Article 9 Jun 2020. 20 pp.

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Academic Journal

Production scheduling in the context of Industry 4.0: review and trends.

Subjects: *Industry 4.0; *Production scheduling; *Production planning

  • Source: International Journal of Production Research. Sep2020, Vol. 58 Issue 17, p5401-5431. 31p. 4 Diagrams, 6 Charts, 2 Graphs.

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  • 1-10 of  5,808,415 results for ""REVIEWS""