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Academic Journal

The Future of Discounting.

Subjects: *Discount houses (Retail trade); *Retail stores; *Consumer preferences

  • Source: Journal of Marketing. Jan1963, Vol. 27 Issue 1, p36-39. 4p.

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Academic Journal

Do Coupons Expand or Cannibalize Revenue? Evidence from an e-Market.

Subjects: *Coupons (Retail trade); *Advertising; *Electronic commerce

  • Source: Management Science. Jan2019, Vol. 65 Issue 1, p286-300. 15p. 5 Charts, 5 Graphs.

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  • 1-10 of  275 results for ""Retail trade""