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Review

Marketing Masters: Secrets of America's Best Companies (Book).

Authors : Mahmoud, Essam¹; Rice, Gillian²; Crittenden, Victoria L.³

Source: Journal of the Academy of Marketing Science. Spring94, Vol. 22 Issue 2, p187-189. 3p.

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Review

Moscow Meets Madison Avenue (Book).

Authors : Mahmoud, Essam¹; Rice, Gillian²; Ulgado, Francis M.³

Source: Journal of the Academy of Marketing Science. Spring94, Vol. 22 Issue 2, p189-190. 2p.

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The Handbook of Forecasting A Manager's Guide (Book Review).

Authors : Rice, Gillian

Source: Journal of the Academy of Marketing Science. Fall88, Vol. 16 Issue 3/4, p111. 2p.

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Review

Marketing and Economic Development (Book).

Authors : Rice, Gillian

Source: Management International Review. 1988, Vol. 28 Issue 4, p79-80. 2p.

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Social Responsibility in Marketing (Book).

Authors : Smith, N. Craig¹; Mahmoud, Essam²; Rice, Gillian³

Source: Journal of the Academy of Marketing Science. Summer94, Vol. 22 Issue 3, p299. 4p.

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Review

Activity-Based Costing for Marketing and Manufacturing (Book).

Authors : Griggs, Ginger¹; Mahmoud, Essam²; Rice, Gillian³

Source: Journal of the Academy of Marketing Science. Summer94, Vol. 22 Issue 3, p298. 2p.

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Review

Targeting Families: Marketing to and Through the New Family (Book).

Authors : Mascarenhas, Oswald A. J.¹; Mahmoud, Essam²; Rice, Gillian³

Source: Journal of the Academy of Marketing Science. Summer94, Vol. 22 Issue 3, p297. 2p.

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Review

International Business Education: Meeting the Challenge (Book).

Authors : Amine, Lyn S.¹; Mahmoud, Essam²; Rice, Gillian³

Source: Journal of the Academy of Marketing Science. Summer94, Vol. 22 Issue 3, p296. 2p.

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Review

Pushing the Numbers in Marketing.

Authors : Dickinson, Roger¹; Mahmoud, Essam²; Rice, Gillian³

Source: Journal of the Academy of Marketing Science. Summer94, Vol. 22 Issue 3, p294. 2p.

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Review

Counterturbulence Marketing: A Proactive Strategy for Volatile Times (Book).

Authors : Rao, C. P.¹; Mahmoud, Essam²; Rice, Gillian³

Source: Journal of the Academy of Marketing Science. Summer94, Vol. 22 Issue 3, p293. 2p.

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