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Academic Journal

Companies responses to scandal backlash caused by social media influencers.

  • Source: International Journal of Market Research. Nov2020, Vol. 62 Issue 6, p666-672. 7p.

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Academic Journal

The Positive Effect of Not Following Others on Social Media.

  • Source: Journal of Marketing Research (JMR). Dec2020, Vol. 57 Issue 6, p1152-1168. 17p. 1 Diagram, 6 Charts, 4 Graphs.

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Academic Journal

Social media marketing strategy: definition, conceptualization, taxonomy, validation, and future agenda.

  • Source: Journal of the Academy of Marketing Science. 2021, Vol. 49 Issue 1, p51-70. 20p.

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Academic Journal

Implementing social media marketing strategically: an empirical assessment.

  • Source: Journal of Marketing Management. Aug2018, Vol. 34 Issue 9/10, p732-749. 18p. 1 Diagram, 2 Charts.

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Academic Journal

Utilising social media within incident response programmes.

  • Source: Journal of Business Continuity & Emergency Planning. Winter2020, Vol. 14 Issue 2, p136-141. 6p.

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Academic Journal

SOCIAL MEDIA INFLUENCER RESEARCH: AN BIBLIOMETRIC ANALYSIS.

  • Source: International Journal of Electronic Commerce Studies. 2020, Vol. 11 Issue 2, p75-86. 12p.

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  • 1-10 of  2,600,692 results for ""SOCIAL media""