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Academic Journal

The Journal of Marketing Research Today: Spanning the Domains of Marketing Scholarship.

Subjects: *Social networks; Social mediaJournal of Marketing Research (Periodical)

  • Source: Journal of Marketing Research (JMR). Dec2020, Vol. 57 Issue 6, p985-998. 14p. 10 Charts.

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Academic Journal

The Positive Effect of Not Following Others on Social Media.

Subjects: *Influencer marketing; Social media; Social influence

  • Source: Journal of Marketing Research (JMR). Dec2020, Vol. 57 Issue 6, p1152-1168. 17p. 1 Diagram, 6 Charts, 4 Graphs.

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Academic Journal

Companies responses to scandal backlash caused by social media influencers.

Subjects: Social media; Acquisition of data; Scandals

  • Source: International Journal of Market Research. Nov2020, Vol. 62 Issue 6, p666-672. 7p.

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Academic Journal

An integrative typology of relational benefits and costs in social media brand pages.

Subjects: *Externalities; *Social media in business; *Marketing literature

  • Source: International Journal of Market Research. Mar2020, Vol. 62 Issue 2, p216-233. 18p. 6 Charts.

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Periodical

Teknoloji ve Bilgi Çağında Müzeler: Genel Bakış.

Subjects: *Virtual museums; *Social media; *Information technologyTurkey

  • Source: Turkish Librarianship / Turk Kutuphaneciligi. 2020, Vol. 34 Issue 2, p263-274. 12p.

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Periodical

HOW TO KEEP COMPLAINTS FROM SPREADING.

Subjects: *Social media in business; *Consumer complaints; *Business enterprisesFacebook (Web resource)

  • Source: Harvard Business Review. May/Jun2020, Vol. 98 Issue 3, p19-23. 4p. 1 Color Photograph, 2 Illustrations.

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  • 1-10 of  211,208 results for ""Social media""